Understanding Intellectual Property: A Guide to Industrial Design

industrial design

Understanding Intellectual Property How does industrial design influence the production world? What influences does the design aspect have upon individuals? If you are asking yourself these questions, then let’s find out more about how intellectual property relates to industrial design. It turns out that industrial design transforms the everyday world. Industrial designers create unique user … Read more

The Art of Negotiating With Manufacturers: Advanced Selling Strategies

Negotiation of prices

Negotiating With Manufacturers Having relationships with manufacturers is integral to the success of many businesses. Successful selling strategies are also essential for a business to meet its targets and gain advantageous supplier agreements. Strategies should be founded on comprehensive market research and tailored to the customer base, operating model, and communication channels. In addition, a … Read more

Using AI and Machine Learning to Develop New Product Ideas

machine learning

Is It Time to Use AI and Machine Learning to Develop New Product Ideas Even as an experienced product developer, innovating and devising forward-thinking ideas can be challenging. What would people find helpful? What will they want in the future? No matter how much practical knowledge you have, there may still be times when ideas … Read more

The Product Development Process: A Comprehensive Guide

Bringing a new product to market is a complex and challenging process that requires careful planning, execution, and attention to detail. For every fidget spinner, Croc, and iPhone, there are hundreds upon hundreds of consumer goods still sitting in a warehouse.  Product development failure isn’t exclusive to start-ups and entrepreneurs—SMBs, mid-market companies, and even global … Read more

Digital First Brands: Get Ready for Expansion

For digital first brands, new target audiences, packaging considerations, and retailer requirements can all seem unfamiliar and daunting. Fortunately, there is knowledge you can leverage to ease your entry into retailers supply chain.

How To Launch A New Product (A Guide For Established Brands)

Want to launch the next Macbook or become the next Harry’s? You’ve come to the right place. In this guide, we’re going to break down all of the critical elements of a successful product launch and walk you through the entire journey from vetting an idea to building a go-to-market strategy, to launch day and … Read more

The Product Life Cycle Explained (A Guide For SMBs)

Even the greatest, most successful products eventually decline. Take Apple for example. The iPod was a massive success for years after its first release in 2001, yet it was discontinued in early 2022. The original Macintosh 128k sold 250,000 units in its first year in 1984, yet they’re nothing more than ancient artifacts and collectors items today. What … Read more

The Definitive Guide To Decreasing Your Wholesale Supplier Costs

From pricing strategies to sourcing and procurement processes, there are several elements in a business’s supply operations that can be modified to maximize the efficiency and cost-effectiveness of a business. Given frequent supply chain disruptions and squeezing margins, reducing costs is more imperative than ever to ensure the survival of a wholesale business.  How can … Read more

Scale Manufacturing Without Risking Your Supply Chain

For years, China has been the go-to manufacturing location, but that has changed in recent times. With the increased transportation cost and heavy tariff policies between China and the United States, partnering with Sino factories is getting heavy on the pocket. On top of that, their sporadic city shutdowns in hopes of a ‘zero covid’ … Read more

7 Questions to Ask When Sourcing an Overseas Supplier

When outsourcing your manufacturing overseas, there are many factors to consider besides the cost. For starters, risks with regulations, customs, logistics, and prominent cultural differences are just a few other considerations. Cost-efficiency alone does not make a supplier ‘the one’. How do you navigate through these? The key is building a reliable relationship with your … Read more