Resource Center

May 4, 2023

Strategies to Learn How to Sell a Product Do you know your competitors? How are they selling? If you cannot answer these questions, then you aren’t going to be successful in selling your own products.  Asking “What are they selling?” and other questions are a good starting point for knowing how to sell and what … Read more

May 4, 2023

What Is Product Development? If you are attempting to develop a brand new idea, then you are most likely aware of the need to develop and to prototype your ideas. Product development encompasses several design and manufacturing elemental steps when creating and releasing a new product into the marketplace. Prototyping these products is an invaluable … Read more

May 4, 2023

Circular Economy and Sustainable Product Development What is a sustainable product you may ask? The answer may seem obvious, but you will find out it is more complicated than you may imagine.  Creating and applying consistent approaches and methods for the upstream design of safe and sustainable products is essential as we move towards a … Read more

May 4, 2023

Manufacturing a Prototype Let’s say you have an idea for a product. In fact, it is a pretty good idea. How are you going to turn that idea into a finished product? Well, one of the first items you need to address is creating a prototype. Manufacturing a prototype is an integral step in the … Read more

May 3, 2023

Understanding Intellectual Property How does industrial design influence the production world? What influences does the design aspect have upon individuals? If you are asking yourself these questions, then let’s find out more about how intellectual property relates to industrial design. It turns out that industrial design transforms the everyday world. Industrial designers create unique user … Read more

May 2, 2023

Negotiating With Manufacturers Having relationships with manufacturers is integral to the success of many businesses. Successful selling strategies are also essential for a business to meet its targets and gain advantageous supplier agreements. Strategies should be founded on comprehensive market research and tailored to the customer base, operating model, and communication channels. In addition, a … Read more

April 18, 2023

Is It Time to Use AI and Machine Learning to Develop New Product Ideas Even as an experienced product developer, innovating and devising forward-thinking ideas can be challenging. What would people find helpful? What will they want in the future? No matter how much practical knowledge you have, there may still be times when ideas … Read more

February 18, 2023

Bringing a new product to market is a complex and challenging process that requires careful planning, execution, and attention to detail. For every fidget spinner, Croc, and iPhone, there are hundreds upon hundreds of consumer goods still sitting in a warehouse.  Product development failure isn’t exclusive to start-ups and entrepreneurs—SMBs, mid-market companies, and even global … Read more

February 10, 2023

For digital first brands, new target audiences, packaging considerations, and retailer requirements can all seem unfamiliar and daunting. Fortunately, there is knowledge you can leverage to ease your entry into retailers supply chain.

January 24, 2023

Want to launch the next Macbook or become the next Harry’s? You’ve come to the right place. In this guide, we’re going to break down all of the critical elements of a successful product launch and walk you through the entire journey from vetting an idea to building a go-to-market strategy, to launch day and … Read more

January 3, 2023

Even the greatest, most successful products eventually decline. Take Apple for example. The iPod was a massive success for years after its first release in 2001, yet it was discontinued in early 2022. The original Macintosh 128k sold 250,000 units in its first year in 1984, yet they’re nothing more than ancient artifacts and collectors items today. What … Read more

December 2, 2022