How to Improve Product Innovation at Your Company
Even big companies struggle with innovation. Take, for example, Gerber’s 1970s attempt to penetrate the adult food market. Instead of developing a new line with a unique distribution strategy, the baby food brand re-labeled existing pureed products and placed them in a different aisle. Or, more recently, look to the flop of Pizza Hut’s ill-fated “Flavors of … Read more