[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”4%” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]Zack was recently on the Serious Sellers Podcast to explain how anyone with a product idea can have it made. Listen here.[/vc_column_text][/vc_column][/vc_row]
Product Differentiation Strategies to Take Your Ideas from Concept to the eCommerce Market
Written by Henrik Johansson
Henrik not only co-founded and leads Gembah, but he is a former CEO and co-founder of several venture startups, most recently Boundless, a $100M promotional products company and platform. When he isn’t focusing on building Gembah, you can find him trail running or eating Mexican food.
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Learn more about every step of the product development journey with our library of helpful resources. View the latest ebooks, webinars, blogs, and case studies from Gembah’s Experts.
White Label vs Custom Product Development
White label gets you to market fast with someone else's product and your logo on it. Custom product development is slower and more expensive, but you own the IP and the differentiation. The right path depends on what you're trying to build.
Product Development Company vs Sourcing Agent: What’s the Difference (and Which Do You Need)?
Founders often confuse these two partners and end up hiring the wrong one. A sourcing agent is narrow and tactical; a product development company is end-to-end. Which you need depends on how finished your product actually is.
Gembah vs. Going Direct to Factories: The Real Cost of DIY Sourcing
Cutting out the middleman sounds smart until you become the middleman. Here is what going direct to overseas factories actually costs in time, quality failures, and intellectual property risk.