E-commerce is no longer just a faster way to sell products. It now shapes how products are researched, designed, manufactured, packaged, priced, marketed, delivered, returned, and improved after launch. For product teams, the most important e-commerce trends are the ones that change what customers expect before they ever click “buy.” Online shopping is still growing, … Read more
If you’re familiar with new product development or just starting to research how it’s done, you know prototypes are an important part of the process. You use these mock-ups to check the form, fit, and function of your product concept, to try out ideas, and to get feedback from potential customers. When most people talk … Read more
It’s a cold hard fact in the world of fashion product design: It doesn’t matter how amazing your design is if your manufacturer doesn’t make it exactly how you want it. All that time researching, iterating, and prototyping goes out the window when you get a final product that doesn’t match your vision. That is … Read more
What are you going to put your product in? It’s a question that many product development teams tend to put off or hand off to someone else. But that could be a fatal flaw resulting in product damage, unhappy customers, and negative brand identity. That is why any good product design includes good product packaging … Read more
If you are looking to start production on a new product or increase production on an existing one, you may be considering alternatives to manufacturing in China. While there are advantages to Chinese manufacturing, the number of challenges and costs for the region are continuing to increase. In order to mitigate risks and combat increasing … Read more
To create your own product and get it to market, you need a solid product development strategy. Think of this as your methodology to get through all the steps from the idea through to the final end product. For many entrepreneurs who have not created and manufactured their own product yet, it can be overwhelming … Read more
One of the most important decisions you can make when launching a new product is where your product is manufactured and who your manufacturing partner is. And let’s be honest, the pandemic and supply chain disruptions in recent years might make you question if manufacturing in China is still the obvious choice it may have … Read more
Ask experts in new product development what the secret is to creating bestsellers, and they’ll give you a simple answer: product research. Of course, you need great design, reliable manufacturing partners, and a sales and marketing strategy that attracts and closes buyers. But none of those steps work if you design, manufacture, and sell a … Read more
Manufacturing starts after you’ve tested the product design and confirmed demand. At this stage, the goal is to turn approved files and samples into consistent inventory. Contract manufacturing lets you produce at scale without buying a factory of your own. This guide explains how to manufacture a product, compare factories, approve samples and control quality. … Read more
When Henry Ford introduced the assembly line to his automobile plant in 1913, he reduced the time it took to make a Model T from 12 hours to about an hour and 30 minutes. These innovations ushered in a new era of mass production and a way to make inexpensive products for a growing number … Read more
Creating a product can be one of the most rewarding experiences for any entrepreneur or business. It is challenging, usually involves working with smart, creative people, and can be financially rewarding when done right. We’re surrounded by successful products, so there must be some formula that works. But what does it take to be one … Read more
As COVID-19 caused people to hole up inside and simultaneously take up new hobbies over the last few years, the sporting goods industry saw major growth. Peloton sales skyrocketed as people looked for a way to stay fit from home. Sports like pickleball found a new audience as friends sought a socially distanced group activity … Read more
