Topic: Product Research
May 20, 2024
The Product Feasibility Study: How To Prep For A Product Launch
You’ve finished your project outline, and initial market research reveals strong demand. You’re confident in the business idea, and you think you’ve got a successful product on your hands. The next step is a complete product development process, right? Not so fast. You could also cross a busy street blindfolded and make it across unharmed, ... Read more
January 18, 2024
Product Differentiation: Strategies for Determining What Products to Sell
Is my product in demand? Are my products profitable? Is anyone really going to buy this? These are just a few questions companies ask themselves when determining what products to sell to their customers. Exploring your options is the first step. If you’re experiencing burn out from brainstorming sessions trying to decide on a product ... Read more
December 22, 2023
Advanced Market Research: Data-Driven Insights for Successful Product Design and Development
Successful product design and development requires a deep understanding of the market and the needs of potential customers. In product design, specifically, advanced market research is crucial to gain insights that inform key decisions throughout the development process. As leaders in our companies, and in our fields, we all want to leverage the tools of ... Read more
June 2, 2022
Three Keys to Amazon Success for Product Creators
Canopy Management and Gembah will give you the core tactics to boost your sales on Amazon.
May 4, 2022
Will It Sell? Product Research Can Answer All Your Questions
Ask experts in new product development what the secret is to creating bestsellers, and they’ll give you a simple answer: product research. Of course, you need great design, reliable manufacturing partners, and a sales and marketing strategy that attracts and closes buyers. But none of those steps work if you design, manufacture, and sell a ... Read more
May 2, 2022
Product Differentiation Strategies
Product Differentiation Strategies outlines a proven product development methodology that will help your product stand out.
February 11, 2022
Creating Value With Proprietary Products with Zack Leonard
Gembah handles design, pre-production, sourcing, and logistics for people and companies who want to build better products.
April 16, 2021
The Final Hour: The Value and Types of Product Research (with Tips)
Are you considering launching a product or already have one and want to add to your portfolio? Before you hit the floor running, you need to know where you’re going, how you’re going to get there, and if it makes sense to even try. In this recording of The Final Hour, we discuss high-level strategies, ... Read more
April 16, 2021
The Final Hour: The Value and Types of Product Research (with Tips)
In this recording of The Final Hour, we discuss high-level strategies, business models and tools you can use to research how to identify the right products to sell across a number of platforms and find the ideal manufacturers.
March 8, 2021
How To Take Your Product From Concept To Market
Ryan Cramer of PingPong Payments talks with Zack Leonard of Gembah, about how to take your product from concept to market.