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The Final Hour: The Value and Types of Product Research (with Tips)

By April 16, 2021 Blog
April 16, 2021

Are you considering launching a product or already have one and want to add to your portfolio? Before you hit the floor running, you need to know where you’re going, how you’re going to get there, and if it makes sense to even try.

In this recording of The Final Hour, we discuss high-level strategies, business models and tools you can use to research how to identify the right products to sell across a number of platforms and find the ideal manufacturers. 

You’ll learn:

  • The top 5 key research categories to consider
  • The 8 best free resources for research
  • How to identify a product opportunity 
  • The 5 Pillars in product research
  • How to find the perfect supplier
  • Why you should leverage multiple tools, like Helium 10, BlackBox, Google Trends, and Keepa, at the same time

About our guest:

Our guest, Eric Howard, will lead you through the questions you should ask yourself and the tools to use to find the answers. This is a must-see for any entrepreneur, eCommerce reseller, or product-focused small business that wants to increase their brand value.

Eric launched his first private label brand in 2016 and sold it a year later to a private merchandising company. Since then, he has launched multiple brands generating a combined $6M across Amazon, Walmart, and Shopify.

After a successful IndieGogo campaign, he started working with Gembah to bring custom products to the market. In addition, he helps clients develop and grow their own eCommerce private label brands on global marketplaces. Some key areas of focus are product and category research, overseeing P&L and cash flow, supply chain logistics, hiring, multi-channel marketing and profitability KPIs.

About your host:

Steven Blustein is an entrepreneur/innovator extraordinaire and the Co-Founder of both Gembah Inc and PrideBites Pet Products. He is an expert in product development and supply chain strategy. Over his career, Blustein has owned and operated businesses that have designed, manufactured and sold millions of consumer products from all over the world. He is well versed in foreign manufacturing strategy and has participated in every aspect of the product creation journey.

In 2016, Blustein was backed by two Sharks, Lori Grenier and Robert Herjavec, on ABC’s Shark Tank, and was a previous recipient of the Pet Industry 40 under 40 award. Blustein graduated from the University of Kansas with his Masters in Tax and is trilingual in English, Chinese and Spanish. Steven is married to his beautiful wife Kellie, and together they have a son, JB and two furry children named, Mona and Minnie.