Amazon Seller Insights: Zack Leonard

Figuring out how to create a product on Shopify shouldn’t feel like solving a puzzle. You’ve got your product idea ready, maybe even samples sitting on your desk, but Shopify’s admin dashboard looks like mission control. Here’s the reality: adding your first product takes about 10 minutes once you know which fields actually matter. Whether … Read more

Product branding for small business starts with a hard truth: you don’t always need it on day one. If you’re launching a simple product to test market demand or white-labeling an existing item, a full brand identity might be overkill. But if you’re building something meant to last, competing in a crowded space, or planning … Read more

Unique product development separates thriving products from forgotten ones. Creating something genuinely different means escaping the price war that drains profits and momentum. When your product looks and acts like everything else, you’re stuck competing on price alone. That’s the race to the bottom, and nobody wins. The path from concept to manufacturing demands both … Read more