The new product development process is a proven roadmap for taking ideas into products, and it’s used by thousands of companies across hundreds of industries every day. The steps in this process are tools that, when used properly, can deliver a true competitive advantage and increase your company’s bottom line. The benefit you derive is ... Read more
To create your own product and get it to market, you need a solid product development strategy. Think of this as your methodology to get through all the steps from the idea through to the final end product. For many entrepreneurs who have not created and manufactured their own product yet, it can be overwhelming ... Read more
Creating a product can be one of the most rewarding experiences for any entrepreneur or business. It is challenging, usually involves working with smart, creative people, and can be financially rewarding when done right. We’re surrounded by successful products, so there must be some formula that works. But what does it take to be one ... Read more
As COVID-19 caused people to hole up inside and simultaneously take up new hobbies over the last few years, the sporting goods industry saw major growth. Peloton sales skyrocketed as people looked for a way to stay fit from home. Sports like pickleball found a new audience as friends sought a socially distanced group activity ... Read more
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