If you’re familiar with new product development or just starting to research how it’s done, you know prototypes are an important part of the process. You use these mock-ups to check the form, fit, and function of your product concept, to try out ideas, and to get feedback from potential customers. When most people talk … Read more
Just before the pandemic started, something was brewing in the world of small brands selling on Amazon. A growing number of well-funded companies were buying up successful small sellers. Then, when everyone was stuck at home and buying even more from Amazon, the idea of consolidating brands took off. The companies, called Amazon aggregators, buy … Read more
It’s a cold hard fact in the world of fashion product design: It doesn’t matter how amazing your design is if your manufacturer doesn’t make it exactly how you want it. All that time researching, iterating, and prototyping goes out the window when you get a final product that doesn’t match your vision. That is … Read more
What are you going to put your product in? It’s a question that many product development teams tend to put off or hand off to someone else. But that could be a fatal flaw resulting in product damage, unhappy customers, and negative brand identity. That is why any good product design includes good product packaging … Read more
Contract manufacturing in China has become increasingly popular. This option suits large organizations that don’t want to own factories or invest in capital equipment and smaller companies where building production facilities isn’t feasible. Beyond the cost savings, using a Chinese contract manufacturer allows firms to focus their efforts on product innovation, sales, and marketing. Outsourcing … Read more
When it’s time to decide where to manufacture your product, overseas manufacturers are an obvious choice. You’re looking at offshore manufacturing because you want to produce high-quality products quickly, at a fair price. But can overseas manufacturers deliver? Sometimes — but it’s not as easy as you think. The advantages of overseas sourcing are well … Read more
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If you are looking to start production on a new product or increase production on an existing one, you may be considering alternatives to manufacturing in China. While there are advantages to Chinese manufacturing, the number of challenges and costs for the region are continuing to increase. In order to mitigate risks and combat increasing … Read more
The new product development process is a proven roadmap for taking ideas into products, and it’s used by thousands of companies across hundreds of industries every day. The steps in this process are tools that, when used properly, can deliver a true competitive advantage and increase your company’s bottom line. The benefit you derive is … Read more
To create your own product and get it to market, you need a solid product development strategy. Think of this as your methodology to get through all the steps from the idea through to the final end product. For many entrepreneurs who have not created and manufactured their own product yet, it can be overwhelming … Read more