Is my product in demand? Are my products profitable? Is anyone really going to buy this? These are just a few questions companies ask themselves when determining what products to sell to their customers. Exploring your options is the first step. If you’re experiencing burn out from brainstorming sessions trying to decide on a product … Read more
We all know that efficient supply chain management is crucial in today’s competitive business environment. Businesses need to be agile and cost-effective to meet customer expectations and keep up with market changes. However, product development can be particularly challenging. It almost always involves multiple suppliers and stakeholders that require effective coordination. How do we address … Read more
Successful product design and development requires a deep understanding of the market and the needs of potential customers. In product design, specifically, advanced market research is crucial to gain insights that inform key decisions throughout the development process. As leaders in our companies, and in our fields, we all want to leverage the tools of … Read more
Let’s face it… we’re all trying to edge out the competition. And in today’s fast-paced business environment, the ability to bring new products and services to market quickly can be a critical factor. The time-to-market (TTM) of a product can make or break its success. You never know how quickly the gap will fill or … Read more
OK, so your product idea is coming to fruition now. You have gone through the design phase and it is time to start thinking about selling your product to the world. What is the best process to follow here? Is there some standard practice that you can follow to guide you toward success? The answer … Read more
Here you are again, in the launch phase of the product development cycle. Launching a new product can be a daunting task, but it’s an essential part of growing a business. It’s important to get your product in front of the right people and convince them of its value. That is the key to successful … Read more
The Power of Collaboration As a potential seller, how are you determining what products to bring to market? In sourcing or it is part of your job is to have trendy products available for purchase or anticipate products that will realize value as quickly as possible. Microtrends lasting anywhere from a couple of months to … Read more
Circular Economy and Sustainable Product Development What is a sustainable product you may ask? The answer may seem obvious, but you will find out it is more complicated than you may imagine. Creating and applying consistent approaches and methods for the upstream design of safe and sustainable products is essential as we move towards a … Read more