Vailetier – Sustainable Beauty with Gembah

Discover how Gembah helped Vailetier create refillable, sustainable beauty products—reducing waste with eco-friendly lip gloss & eyeshadow.

Overview

Vailetier, founded by Linette Peña, is a sustainable beauty brand focused on reducing waste through refillable cosmetics. Linette is developing two key products with Gembah: a refillable lip gloss and an eyeshadow palette. With a strong commitment to sustainability, Vailetier aims to provide beauty enthusiasts with eco-friendly alternatives in an industry known for excessive waste.

Opportunity

Linette identified a gap in the market for sustainable and refillable beauty products. While clean beauty has gained traction, most products still contribute to landfill waste due to single-use packaging. She sought a partner to help bring her vision to life—one that could assist with both design and manufacturing.

Solution

Through online research, Linette discovered Gembah and quickly realized they offered more than just manufacturer sourcing. Gembah’s product development expertise enabled her to refine her ideas and create tangible prototypes that aligned with her vision. The team worked closely with Linette to design and develop refillable beauty packaging that would stand out in the market.

Results

With Gembah’s support, Vailetier is on the path to launch. Linette’s initial designs have been transformed into high-quality, refillable beauty products, helping to position her brand as a leader in sustainable beauty. The next step involves launching through Shopify and Amazon, with aspirations to expand into retail partnerships with stores like Credo Beauty, Ulta and Sephora.

Founder’s Journey

Linette’s entrepreneurial spirit was inspired by her parents, who immigrated from Mexico and built a successful fast-food business without prior experience. Their determination taught her that passion and perseverance can overcome uncertainty. Linette’s vision for Vailetier is not just about selling products but also about advocating for sustainability in the beauty industry.

Future Goals

• Successfully launch Vailetier through e-commerce platforms.
• Build brand awareness and a loyal customer base.
• Eventually secure retail partnerships and expand distribution.
• Continue innovating sustainable beauty solutions to reduce environmental impact.

Advice to Entrepreneurs

Linette encourages other founders to take the leap despite fear and uncertainty. Drawing from her parents’ journey, she emphasizes that mistakes are part of the process, and learning from them is key to success. She also highlights the importance of supporting small businesses that align with consumers’ values, urging people to invest in brands that genuinely care about sustainability and ethical practices.

Conclusion

Vailetier represents the future of sustainable beauty, offering consumers an environmentally responsible alternative to traditional cosmetics. With Gembah’s expertise in product development and manufacturing, Linette is turning her vision into reality, one refillable beauty product at a time.

Photos credit: Grey & Elle