Resource Center

May 20, 2024

You’ve finished your project outline, and initial market research reveals strong demand. You’re confident in the business idea, and you think you’ve got a successful product on your hands. The next step is a complete product development process, right? Not so fast. You could also cross a busy street blindfolded and make it across unharmed, … Read more

January 18, 2024

Is my product in demand? Are my products profitable? Is anyone really going to buy this? These are just a few questions companies ask themselves when determining what products to sell to their customers. Exploring your options is the first step. If you’re experiencing burn out from brainstorming sessions trying to decide on a product … Read more

December 22, 2023

Successful product design and development requires a deep understanding of the market and the needs of potential customers. In product design, specifically, advanced market research is crucial to gain insights that inform key decisions throughout the development process. As leaders in our companies, and in our fields, we all want to leverage the tools of … Read more

May 4, 2022

Ask experts in new product development what the secret is to creating bestsellers, and they’ll give you a simple answer: product research. Of course, you need great design, reliable manufacturing partners, and a sales and marketing strategy that attracts and closes buyers. But none of those steps work if you design, manufacture, and sell a … Read more

April 16, 2021

Are you considering launching a product or already have one and want to add to your portfolio? Before you hit the floor running, you need to know where you’re going, how you’re going to get there, and if it makes sense to even try. In this recording of The Final Hour, we discuss high-level strategies, … Read more

February 15, 2021

Why Is Research in Product Development Important? A great product idea isn’t really great unless you know if other people are actually interested and want to purchase your product or service. There are countless stories of entrepreneurs, small businesses, and eCommerce sellers who were convinced they had the next killer product, only to invest tens … Read more

December 11, 2020

 If you are an e-Commerce brand or Amazon reseller, the key to your success is your research. You have to understand which products present the greatest opportunity. The right data will point you in the right direction, but do you know exactly what data you need to look for? Can you trust the data … Read more