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How to Research a Better Product Opportunity

By December 11, 2020 February 2nd, 2021 Blog
December 11, 2020

If you are an e-Commerce brand or Amazon reseller, the key to your success is your research. You have to understand which products present the greatest opportunity. The right data will point you in the right direction, but do you know exactly what data you need to look for? Can you trust the data you may already have?

Gembah helps e-Commerce brands with all of the research, design, sourcing and manufacturing resources and expertise needed to bring the right custom products to market. Funded by top venture capitalists and led by a serial entrepreneur who has acquired and sold multiple companies, Gembah is the only partner you need to walk you through the product development process.

Zack Leonard is Gembah’s Co-founder, President, and Chief Operating Officer, where he has helped e-Commerce brands, Amazon sellers and promotional products companies create new products that have sold for 7 figures in revenue. Zack was on the ground floor of the unicorn company Instacart, helping grow the Texas markets from $0 to 7 figures, build the national supply forecasting system, and foster partnerships with Whole Foods, Costco, and H-E-B. This is your opportunity to learn from one of the most seasoned strategy and operational executives in the industry.

You’ll learn:

  • Why product research is important
  • The different types of product research
  • Quantitative vs. qualitative research
  • 6 key metrics