How To Take Your Product From Concept To Market

Trainer and founder Rachel Ridgeway created Aira Basics to bring barefoot-style socks to the U.S. market. See how Gembah supported product development and manufacturing execution to reach launch.

Learning how to find products that sell saves you from expensive missteps that sink most new product launches. Too many founders bet everything on a “great idea,” only to discover nobody wants it after sinking thousands into inventory. But here’s the trap most product research guides won’t tell you about: finding demand is only half … Read more

Product funding for startups doesn’t have to drain your savings or force you into deals you’ll regret. The key is matching the right funding source to where your product actually is in development, not where you hope it’ll be. But here’s what most funding guides won’t tell you: the biggest funding mistake isn’t choosing the … Read more