Global Sources Virtual Summit – 2022 May Edition: Branding & Product Development

Register for free and watch Neil Macqueen and his virtual session “Competitive Advantage through Product Development”

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About the Event

Competitive Advantage through Product Development with Neil Macqueen, Head of Design, Gembah

Tuesday, May 24, 2022 at 4:40pm HKT/3:30am CST

Margins are already thin and in an increasingly competitive selling ecommerce landscape, you will need to do more than differentiate your product by slapping a new label on it.  Product innovation and differentiation will become the difference between having minimal success online and being able to scale and grow revenue for your business.  With innovative and imaginative products you can continue to grow your company, gain market share and encourage customer loyalty.


  • Product differentiation in ecommerce
  • What is the benefit of updating and differentiating a products design
  • Solving for real user needs
  • Insights driven product development
  • How to execute product differentiation successfully