The CEO’s Guide to a Wildly Successful Product Launch

The CEO’s Guide to a Wildly Successful Product Launch

Companies that focus on creating new products and services grow faster than others in their industry. Learn how you can bring a wildly successful new product to market.

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About the Webinar

With the rise of the e-commerce economy and the shifting consumer landscape, companies that want to succeed are finding it more and more difficult among a sea of competitors. The basic reliance on a good marketing strategy is increasingly less effective and more costly.  

So what can your company do to stand out?

Product creation.  

It is the critical shift for a companies’ long-term growth and velocity.  By developing new products that focus on delivering value to customers, you provide a better user experience which ultimately increases your revenue, creates stickiness in your customer base, and reduces costs. It is an investment that pays out long-term. 

When considering launching a new product or service, it can be overwhelming to ensure you’ve thought through all the variables, risks, and potential rewards.  A new product launch can either lead to a lucrative success, a total mess… or anything in between.  

Join Robbie Bhathal, Founder and CEO of Brightflow AI, and Henrik Johansson, Co-Founder, and CEO of Gembah for their view on what it takes to launch a new product. In this webinar, these two successful CEOs discuss their experience and what they have learned in order to help make your next product launch wildly successful.

What you’ll learn:

  • How to successfully prepare for the launch of a new product or service
  • Tips for using product creation as a differentiator and competitive advantage
  • Understand the overall feasibility of your idea: research, design and manufacturing (time, scope, cost)
  • Strategies for optimizing production, distribution, manufacturing, and financing
  • How to forecast your cash flow before and during your product launch, and how to plan for the sales cycle of your new product or service

About Brightflow:

Brightflow AI is the financial intelligence and lending platform that simplifies your business from forecasting to financing. Backed by a full-service team of leading data scientists and engineers, Brightflow AI provides demand forecasting, cash planning, and competitive financing so you can invest in growth without disrupting cash flow. The Brightflow AI financial toolkit integrates with Amazon, Shopify, Google Ads, Facebook Ads, QuickBooks, and more. Visit to sign up or learn more.


Co-founder and CEO, Gembah

Henrik Johansson

Henrik Johansson is a serial entrepreneur who co-founded and built the product company Boundless into a $100M company. Currently he is the co-founder and CEO of Gembah, a product development platform and marketplace. Johansson specializes in technology-enabled services, marketplaces, and software as a service. He is an expert on scaling startups, building world-class teams, culture, and scalable processes and infrastructure and has been featured in Forbes, Entrepreneur, Austin Business Journal, and was named Counselor’s 2017 Person of the Year.

Founder and CEO, Brightflow AI

Robbie Bhathal,

Robbie Bhathal is the Founder & CEO of Brightflow AI, the financial software platform that is helping level the financial playing field for everyday brands and their owners. Robbie started Brightflow AI after facing the pain points of serving as CFO of The Flex Company and co-founder & CEO of Suiteness, which raised $20M+, and was invested in by Y Combinator. Robbie started his career in finance at Goldman Sachs, Rho Capital, Lakewood Capital and building product at Capital One. He received his MBA and CFA from UC Berkeley and holds degrees in math and economics from UCLA. He is based in the Bay Area and, as a result, is always wearing sandals.