Secrets to Developing a Successful Product

Secrets to Developing a Successful Product

5 key steps to the product development process

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About the Webinar

Have you ever wondered why most products fail?  Are you ready to bring your new product to market and are concerned you don’t have the right knowledge or process to do it? 

Failure is a real concern when developing or redesigning a product to bring to market. It takes too much time, money and resources to end up with a product that you can’t sell.  In this current environment, with rapidly increasing competition in the retail and e-commerce space, you can’t afford to get it wrong. 

With experience and a structured approach to the product development process, you can reduce your risk and improve the potential success of your product idea. As with most things, you can avoid making common mistakes when you learn from the experts.

Join our design expert, Neil Macqueen for our 45 minute webinar and Q&A to discuss his five key steps to master the product development process and how he has brought several successful products to market.

What you will learn:

  • A winning product development process
  • 5 key steps that you shouldn’t ignore 
  • Human-centered design and how it informs your product
  • How to potentially improve time, spec, cost


Head of Design at Gembah

Neil Macqueen

Gembah’s Head of Design, Neil Macqueen, is a world leading Industrial Designer with 12+ years experience in the industry and 78 patents to his name. He has spent the last 10 years at Dyson, leading new product innovation teams, with a focus on bringing true market leading products to fruition through insights and innovation throughout the product development Journey. He has been involved in the ideation, development and success of some of the most recognisable products in the world. His unique view of design in the context of a successful business strategy is key to Gembahs perspective and process.