Product Differentiation Strategies: how to build a product that sells

Product Differentiation Strategies: how to build a product that sells

Join Neil Macqueen in this 45 minute webinar and Q&A session

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About the Webinar

Margins are already thin and in an increasingly competitive selling e-commerce landscape, you will need to do more than differentiate your product by slapping a new label on it.  Product innovation and differentiation will become the difference between having minimal success online and being able to scale and grow revenue for your business.  

With innovative and imaginative products you can continue to grow your company, gain market share and encourage customer loyalty.

Join Neil Macqueen in this 45-minute webinar and Q&A session on product differentiation where he will discuss how to leverage product differentiation to craft a unique selling point factor for your products and your brand. 

What you will learn:

  • Product differentiation in e-commerce
  • What is the benefit of updating and differentiating a product’s design
  • Solving for real user needs
  • Insights driven product development
  • How to execute product differentiation successfully


Head of Design at Gembah

Neil Macqueen

Gembah’s Head of Design, Neil Macqueen, is a world leading Industrial Designer with 12+ years experience in the industry and 78 patents to his name. He has spent the last 10 years at Dyson, leading new product innovation teams, with a focus on bringing true market leading products to fruition through insights and innovation throughout the product development Journey. He has been involved in the ideation, development and success of some of the most recognisable products in the world. His unique view of design in the context of a successful business strategy is key to Gembahs perspective and process.