The Process Of Innovation

About the Video

One common mistake many innovators make is failing to research the feasibility of their product before starting the production process. Having a great idea is not enough. There are several things to consider beforehand to ensure that there’s adequate demand for the product to avoid losses in time and money.

It is also important for innovators to make sure that they have the right team in place to bring their idea to fruition. Not only that, but they need to find out if there are limitations on the design they want to use in case someone else had a similar idea and already got the patent.

Zack Leonard, the President and Founder of Gembah, sits down with Rich Goldstein, host of the Innovations and Breakthroughs Podcast, to discuss the steps involved in the innovation process. They talk about determining the right technology to use, the importance of doing feasibility research, and tips for creating prototypes.

Here’s a glimpse of what you’ll learn:

  • How Zack helps his clients through the innovation process

  • Budget and time constraints when adopting technology for innovation purposes

  • Why determining the feasibility of a product should happen before starting production

  • Zack and Rich talk about the innovation behind Yeti bottles and the licensing of patents

  • The design and engineering process for new products

  • How innovators can set the benchmarks for their product prototypes

  • Zack talks about creating defensible products, sourcing, and manufacturing

  • The innovation platform Zack is currently working on

  • Where to learn more and get in touch with Gembah

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