GS1 US, a neutral, not-for-profit organization, helps companies uniquely identify products, locations, and other assets and share information about them in a consistent way.
Best known as the administrator of the Global Trade Item Number (GTIN) and the UPC barcode, GS1 US also helps develop best practices for efficient supply chains and effective business relationships—all to help better serve today’s consumers and their changing needs.
Working directly with GS1 US means you have the ability to work across many different online marketplaces and retailers, improve your search engine optimization, communicate seamlessly with suppliers and logistics partners, and leverage a globally unique product identity.

(In this publication the letters ‘UPC’ are used solely as an abbreviation for the ‘Universal Product Code,’ which is a product identification system. They do not refer to the UPC®️, which is a federally registered certification mark of the International Association of Plumbing and Me

Learn more about how GS1 can help you grow.