Up Close with Manufacturing
MUD\WTR creates products, content, and experiences that improve how humans rise and rest. Their first product, MUD\WTR :rise, provides drinkers with a better way to wake up. It’s an earthy blend of mushrooms, Ayurvedic herbs, adaptogens, and cacao designed to provide natural energy, focus, and immune support without the jitters or crash of coffee.
In the same spirit that led them to create better mornings for their users, they asked their packaging manufacturers for more information about production and shipping. They wanted to know what was going on behind the manufacturing curtain and procure directly from the source. They reached out to Gembah to support their team in this quest.
Transparency in production
When MUD\WTR initially reached out to Gembah, they wanted to learn more about the packaging manufacturing process, to understand exactly what was going on, and to make informed decisions about where their packaging was coming from and who was making it.
Thanks to Gembah’s relationship with its partners around the world, Gembah helped MUD\WTR establish and manage relationships with factories and bring transparency to the entire process, from material sourcing to shipping.
Gembah’s contacts inside the factories provided insight into the market and what affected orders, helping navigate foreign challenges and find cost savings. The factories Gembah connected MUD\WTR with met all the necessary certification and regulatory requirements. The open communication of the factory partners and contacts within the factories also gave MUD\WTR the transparency and flexibility they needed.
Expanding the project
The successful packaging project led MUD\WTR to come to Gembah with another problem. They needed to redesign an accessory item and were looking for a company with the expertise to start with a sketch, design the product, and take it from manufacturing to shelves, all while staying within predetermined cost parameters.
Gembah’s design team took the project head-on, helping MUD\WTR add user-friendly features to the accessory item. With the new frother design, MUD\WTR could establish new factory relationships, realizing cost savings and regaining control over manufacturing. Gembah also helped them through the patent process and guided the product all the way from idea to factory production.
A rewarding partnership
Gembah and MUD\WTR’s successful collaboration continues with more projects in the works. Gembah’s expertise and network gave MUD\WTR the ability to take their projects to the next level with a more informed, transparent process, giving them more control over their entire operation.
Success Story
From a Creator
“We’ve been able to establish connections with manufacturers that we wouldn’t have been able to with our current team. Project management is important, and it’s been nice to see Gembah lean into that, and hire some very talented project managers to keep everyone on schedule. We view Gembah as an extension of our team to identify, design, and secure manufacturing partners.”