Even if you’re an experienced seller I’m sure you will agree that finding the best products to sell for your ecommerce store is challenging. Pick the wrong products and you will struggle. Pick the right products and others will be asking how you became so successful.
We want to help you become the envy of ecommerce sellers everywhere so we did the research and found the top trending products across three popular industries for you to sell in 2024. We’ve also included actionable product marketing tips so you can sell these products to your audience.
Consider this article your personal cheat code for picking and selling products that people will actually want to buy.
With that out of the way, let’s get into it.
Top Trending Pet Products
It should come as no surprise that the pet products industry as a whole will continue to grow in 2024 and beyond.
Pet ownership has significantly risen over the past decade. In fact, a Forbes survey found that 78% of pet owners acquired their pet during the pandemic and the US pet market sales revenue was estimated to be worth $123 billion as of 2021.
Whether you’ve been thinking about creating a pet products category for your store or you want to add new trending products to sell, this is your sign to do so.
Here are the top three trending pet products by the numbers for 2024.
1. Pet Fountain
If you’ve walked into the average pet owner’s home any time in the last two years, you’ve likely seen a pet fountain.
The global pet water fountain market is projected to grow at a compound annual growth rate (CAGR) of 5% over the next seven years. As far as pet products go, this is one you’re going to want to invest in.
According to Google Trends, the global search volume for “pet fountain” has been trending upward for the past five years so you can be sure this product is in demand for pet owners.
5-year search growth: 194%
Monthly searches: 6,600
How to market it? Your target audience is pet owners, specifically those who are interested in the health and well-being of their pets. The main benefits you will want to talk about include improved hydration, which leads to better health, and the convenience for pet owners, such as the reduced need for regular refilling or cleaning compared to a traditional water bowl.
Bonus marketing strategy: Partner with pet influencers and send them your product for an honest review. Their endorsement can significantly boost your product’s visibility and credibility.
2. Donut Dog Bed
Donut dog beds have been rising in popularity among dog owners as they offer a safe and cozy sleep experience for their favorite companions. The global beds and sofas market for dogs is expected to grow at a highest CAGR of 7.4% from now until 2027.
Google Trends data shows searches for “donut dog beds” have been trending upwards consistently since June 2018 and have continued to remain consistent since October 2020. This product is a safe one that is always in demand.
5-year search growth: 126%
Monthly searches: 18,100
How to market it? Your primary audience are dog owners looking for comfortable and stylish bedding for their pets. Make sure to emphasize the unique benefits of a donut dog bed, such as providing comfort, reducing anxiety (if it’s a calming bed), or being easy to clean. Discuss the quality of materials, durability, and aesthetic appeal of the product.
3. Slow Feeder Bowl
The demand and traction for slow feeder bowl sales have risen significantly in the last few years. The slow feeder bowl market is anticipated to observe significant growth over the next eight years with a CGR of 4.5%.
Google Trend growth shows the search volume for “slow feeder bowl” has been steadily increasing over the last five years and shows no signs of slowing down, making this product a great bet to sell.
5 year search growth: 100.5%
Monthly searches: 5,400
How to market it? Your primary audience will be dog owners concerned about their dog’s eating habits, health, and well-being. Many dog owners may not be aware of the health issues associated with fast eating. Use educational content to inform them about how slow feeder bowls can help prevent bloating and choking, and improve digestion.
Pro tip: To stand out in this market, pick slow feeder bowls that have unique designers and attractive prints and colors. It’s best to work with suppliers and manufacturers that can help you customize and produce these bowls.
Top Trending Baby Products
The global baby products market has always been a lucrative market but has grown in market size with consumer preferences shifting to high-quality, premium baby products.
From 2023 to 2030, the market is expected to expand 5.7% from its current market value of $214 billion, making it a great industry for you to invest in to boost sales for your ecommerce store.
Here are three trending products for you to carry in 2024.
1. Baby Carrier Wraps
The global carrier baby wrap market is expected to increase by an CAGR of 4.5% by 2030 to a total of $1601.41 million.
One of the driving factors of growth for this product is the preference of mothers to have their babies closer to them, which strengthens the emotional and physical bond between mom and baby.
The global search volume for “baby carrier wrap” has been growing since 2018, peaking in January 2021 and continuing to remain steady since, making this product a great one to carry for your ecommerce store.
5 year search growth: 26%
Monthly searches: 40,500
How to market it? Your primary audience will be parents or caregivers of infants and toddlers, or expectant parents. Showcase the benefits of using a baby carrier wrap: hands-free convenience, fostering close physical contact, and supporting baby’s development. Discuss the comfort, safety features, and quality of materials of your product.
PS — We’ve got an exclusive baby carrier wrap in our marketplace ready to be reserved and moved into production.
2. Baby Nasal Aspirator
A baby nasal aspirator is a device used to clear congestion in a baby’s nose.
The baby nasal aspirator market has been growing steadily since 2018 and is expected to grow at a CGR of 2.4% totaling 9.3 Billion by 2028.
There has been a growing awareness about the importance of clearing a baby’s nose to prevent complications such as sinus infections or ear problems. Pediatricians and other healthcare professionals often recommend the use of nasal aspirators making it a great product to add to your ecommerce store.
Google trend search data for “baby nasal aspirator” has shown consistent increases over the past five years and shows no signs of slowing down anytime soon.
5 year search growth: 72%
Monthly searches: 18,100
How to market it? The target audience is parents and caregivers of infants, as well as expectant parents. Emphasize how a nasal aspirator can provide quick relief for a baby’s stuffy nose, helping them eat and sleep more comfortably. Also, discuss the safety and ease of use of the product.
3. Baby Sound Machine
Baby sound machines have been rising in popularity among parents.
These emit a consistent soothing sound designed to drown out other noises. These sounds can include white noise, lullabies, nature sounds, and more. The purpose of a baby sound machine is to create a calming environment that can help babies fall asleep and stay asleep by masking disruptive noises.
The baby sound machine market is expected to grow at a CAGR of 4.05% by 2030 reaching USD 38.84 million by 2028.
When we analyze the global search data for “baby sound machine” via Google Trends, there is consistent growth over the past five years, indicating this product is catching the attention of parents worldwide—which means it’s an attractive product for you to sell.
5 year search growth: 52%
Monthly searches: 16,000
How to market it? Your target audience will be parents and caregivers of infants, as well as expectant parents. Highlight the benefits of using a sound machine, such as better sleep for the baby and therefore more rest for the parents, easier bedtime routines, and the ability to mask disruptive noises.
Top Trending Electronics
Technology is improving every day and people’s reliance and love for electronics has risen with it. The electronics market has always been a powerhouse industry for ecommerce sellers and will continue to be that way for the foreseeable future.
In 2021, the global consumer electronics market size was valued at $720 billion USD and is projected to grow at a CAGR of 5% until 2030, totaling USD 1 trillion. Yes, you read that right.
The global consumer electronics market is a competitive one so gathering insights and making data-driven decisions on which products you will carry are key.
Here are 3 trending electronics products for you to sell in 2024.
1. Air Purifier
With the rise of airborne diseases and poor air quality in urban areas, air purifiers have become an in-demand product among consumers. In fact, the air purifier global consumer market is expected to grow at a CAGR of 6.2% between now and 2030.
When analyzing Google trend search data for “air purifier”, we can see a steady increase in search volume over the past five years with a peak in September 2020. This makes sense as COVID forced all of us indoors and made us more conscious of the importance of indoor air quality.
Air purifier demand doesn’t show any signs of slowing down and could be a great product to add to your ecommerce store.
5 year search growth: 88%
Monthly searches: 550,000
How to market it? Your target audience will be health-conscious individuals, families with children, allergy sufferers, pet owners, and people living in urban areas with higher pollution levels. Focus on how an air purifier can improve air quality by removing allergens, dust, pet dander, smoke, and other pollutants. Discuss how this can lead to better overall health, relief from allergy symptoms, and improved quality of life.
2. Laser Hair Removal Machine
Bet you didn’t expect to see this one! Laser hair removal machines have exploded in popularity over the last five years and could be the perfect addition to your ecommerce store.
Unlike other products in this article averaging a 4-5% CAGR growth, the laser hair removal market is set to blow up at a CAGR of 16.7% by 2028. Rising disposable income and a desire to improve appearance are leading the charge for this massive growth.
When you look at global search data for “laser hair removal machine” on Google Trends, the picture becomes clearer—there has been a steady increase in searches over the last five years and search continues to rise every day.
5 year search growth: 341%
Monthly searches: 33,100
How to market it? This product will appeal to individuals interested in personal grooming and beauty, those looking for convenient and long-lasting hair removal solutions, and people who want to save money on salon visits over time. Emphasize how laser hair removal can provide long-lasting results, reduce the need for frequent shaving or waxing, and potentially save money over time compared to professional treatments.
3. Portable Solar Panels
Portable solar panels are another unexpected product that is going to explode in growth over the next five years. By 2027, the global portable solar panels market is forecasted to reach US$1,296.3 million growing at a CAGR of 17.5%!
In case you’re wondering, portable solar panels are compact and lightweight solar panels that can be easily transported and set up to generate electricity from sunlight. They are often used for camping, RVs, boating, or as a backup power source during emergencies.
Google trend search data for “portable solar panels” shows an increase in search volume over the last five years and when combined with market forecasting data, it’s safe to say this product will be one that could fly off the shelves of your ecommerce store.
5 year search growth: 43%
Monthly searches: 27,100
How to market it? Your target audience will include outdoor enthusiasts, RV owners, homeowners concerned about emergency preparedness, or consumers looking for off-grid power solutions. Discuss the cost savings, convenience, eco-friendliness, and independence from grid power that portable solar panels can provide.
Following Trends Can Help You Boost Sales
Keeping up with trends and adding in-demand products to your ecommerce store can help you stay competitive and boost your sales.
Naturally, you will want to do your own research outside of the products and industries we mentioned in this article. To do that, remember to use insightful tools that will help you make an informed, data-driven decision. Tools like Google Trends, Market research reports like this, and browning ecommerce marketplaces like this will help you on your path to selling products that people actually want.
With these tools at your disposal, you’ll be able to keep up with changing market trends and grow your sales and store consistently over time. Good luck!
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